top of page




The founder of 21st Century International's mission has had a clear and simple vision for over three decades. Focus and strive to bring improvement to peoples lives touched. Regardless whether it be a business, professional, or personal need... attempt to make a profound difference. This is the ultimate definition of "Creating Extreme Results in a Complex World".

"Remember the mission, NOT the commission and you will always experience richness."


"Tales of success and failure are the building blocks for a better tomorrow."


Jon Anthony Astore founded 21st Century International in 1986 to consult and coach executives, business owners, entrepreneurs and individuals. The focus of the firm has always been Business, Sales and Marketing Development. Since founding the company, Jon has consulted with over 1,500 clients around the world and had tenure with Fortune 100 companies, assisted with the incubation of new ventures, product introductions, realignment to new markets, top and bottom end revenue growth through sales development and performance improvements. Industries served have included Real Estate, Automotive, Leisure & Entertainment, Hospitality & Restaurant, Publishing, Advertising / Media, Financial and Consumer Products & Services. Jon's individual coaching focuses mainly on Career & Personal Growth Areas. Currently headquartered on the West Coast of Florida, Jon continues his writings and consults and coach's clients around the world with a personal passion for helping others create, develop, maximize, control and manage their dreams.


Meet the Coach


My Philosophy and Methodology: It all starts with one word: "Improvements." Whether it is efficiency, performance, productivity or increased capability, I know your time and money is as valuable as mine is. I make it my personal goal and reason I get up in the morning to make sure that you feel the relationship is worth a 3X+ what you pay me. However YOU wish to evaluate the relationship... some base it on top line revenue growth, bottom line retained earnings, market penetration, time management, better work environment and company culture, reduced personal stress, or more free time away from business... etc. As long as at the end of the day we make noticeable "Improvements" to your life... it has been a good day... a very good day!

My Approach: There are two proprietary underlying themes to my approach that I have developed over the years. First, I approach all challenges or problems as the lead architect, slowly breaking down the needs piece by piece to formulate a solution concept and objectives. Once this is achieved, designing a resolution unfolds naturally. The second part of my approach is how I work with people. Every person needs to be coached differently. Whether it is by support, collaboration or intervention, my style is tailored to the needs of each individual and their situation to achieve the desired results.

My Process: It all initiates with a phone call. We discuss your needs, challenges and goals. We then will explore the areas where I can assist you. We then together develop a step-by-step process. My engagement experience has ranged from 1 month to 5 years. But regardless of where and for how long we journey together, when the journey ends there will be a friendship that remains.

My Journey: Jon Anthony Astore identified at an early age his natural desire and passion for business. Starting his first business at the age of 10, he has been actively working with clients ever since. By 30, Jon had successfully founded and sold 3 companies. He thus initiated his consulting and coaching career both in private practice and for Fortune 100 companies. In 1986 Jon founded 21st Century International, where he incubated companies, consulted and coached executives, business owners, entrepreneurs and individuals that continues thru today. From 1997-1999 he worked in the Sales Division of Bell Atlantic Directory Group (now Verizon Information Services) where for 3 consecutive years he drove 30%-42% revenue gains in an industry, which typically achieves 3%-8% gains annually. Jon was recognized and honored for all Top Sales Awards each year company wide. From 2000 to early 2002, Jon was the Regional Sales Manager, Mid-Atlantic for COX Interactive Media; the Internet division of COX Enterprises, Inc. Jon oversaw all sales operations of a 13 state territory. He introduced to market the highest revenue generating media property based on audience served in the company. Jon has published articles, authored several training and process manuals and developed business and adult continuing education courses. Throughout his career Jon has had the privilege to consult and coach over 1500 clients in various B2B and B2C industries and is described by his peers as an expert in start-ups and small businesses, having broad experience, keen wisdom, foresight, unique problem solving techniques and passion, with a brutally honest presentation. He earned a Bachelor of Architecture (Professional Degree) from the University of Maryland, College Park, MD. Jon now resides on the West Coast of Florida where he continues to consult and coach clients around the world and is writing a book based on his 25+ years of practical experience in the world working with people.

jon photo.jpg

"Every prospective client is considered

a future reference."

Meet th Coach

Partial Client List

Sandy Spring National Bank of MD
Weyerhaueser Mortgage Company
Suburban Bank

Nations Bank


The Flaming Pit
Nick's Place
James III
Cafe Mileto
Montgomery Donuts
Bruegger's Bagel Bakery
Excalibur Restaurant & Lounge
Slade's American Grill


Montgomery General Hospital
Dr. Samit's Hour Eyes
Care Plus Senior Services, Inc.
Chesapeake Health Plan, Inc.
Holy Cross Hospital
Herbal Health
Chiro Care Center of Maryland
Reggi Norton, MAc., L.Ac.


City of Gaithersburg
Bethesda Urban Partnership Inc.
Mont. Co. Dept of Transportation
Mont. Co. Envir. Protection Agency Trees For The Future
Earth Center for Arts Farm Project


Oskan's Custom Tailor
Bethesda Custom Framing
Errands & More
Ewing, Hines & Associates
Jack Fuller Photography
Nationwide Insurance
Ann's Quality Grooming
Cookie Creations
Old Georgetown Barber Shop
Sandy Nails
Back To The Garden
Artisans Gallery and Gifts
Balloons Unexpected, Inc.
Art Guild Ltd.
Reggi Norton, MAc., L.Ac.
Richard H. Smith
Developmental Learning Concepts
The Runaround
Weight Busters
Colonial Opticians
Spanish ESL
Wolf & Wolf
Extra Assistance, Inc.
Global Investigative Services
Floral Design Group


Tuscan Stone Ltd.
EMC, Inc.
Model Home Clearance Center
Whem's Window Treatments
Guardsman Wood Pro
Classy Mailboxes
EC Contractors Tree/ Landscaping
ACE Unlimited Company
Joseph Mori & Sons
Winston's Air Duct Cleaning Serv.
Interstate Van Lines
Famous Office Furniture
Argo Enterprises
Cort Furniture
Hopkins and Porter
Electrical Wiring Ltd.
A-1-! Locksmith
Air Temperature Control
James A. Wheat and Sons

DAT, Inc.
Auto Body Craftsmen
The Auto Salon Ltd.
Autobahn Motor Works
Jim Coleman Infinity
Ward's Towing Service
River Road Texaco
Touchless Car Wash
Universal Tires


Holiday Inn - Gaithersburg
Professional Products' AudioCenter, Inc.
Travel Time, Inc.
Grand Slam, USA
Joann's Personalized Books
First Night, Montgomery County
Headliners Comedy Club
Sugarloaf Mountain Works
Gene's Costumes
The National Theatre
Putt-Putt Golf & Games
Teen Star 'Zine
Great American Photo Studio
Schaeffer's Piano
Discovery Zone
Bethesda Martial Arts Academy
Capital Camps
Rockville Pet Hotel
Potomac Horse Center


Spring Bilingual Montessori Academy
Washington Episcopal School
Children's World
Strayer University
Developmental Learning Concepts


Sam's Club
Cellular One
Mattress Factory Outlet
Model Home Clearance Center
Pearl Art & Craft Discount Supply Store
Animal Exchange
Born Again Bargains
Brothers Sew and Vac
Model Home Clearance Center
Furniture America


PMR Associates, Ltd.
Franklin Enterprises Printing & Graphics
Spectresoft Technologies
Sam's Clubs
Sunburst Graphic Design, Inc.
Alliance Benefits & Compensation
Andrew FitzGerald, Attorney at Law
In Touch Marketing & Communications E. Culp Enterprises
Cellular One
Paul J. Troglia, CPA
MWH Bookkeeping
Agape Bookkeeping Services
Loman E. Miller, D.D.S.
Richard D. Hodgson, CPA, M. Tax
Air Time Communications, Inc.
Kramer Business Services
Roper and Roper, PC
Ehrlich and Gordon
Orton Gillingham Training
Paul Morris Notary Public


Annapolis Realty, Inc.
Peeke LoanFax, Inc.
Steve Michalski, REALTOR
Seneca Realty
Realty Management Com

"There is nothing more rewarding in life then a positive relationship between two."

Partial Client List
bottom of page