Internet strategic planning directly impacts your web site's success as it forms the framework for how your entire site is developed.  The real winners is the one who understand how the Internet changes the way that businesses interact with their customers and stakeholders. Already there are many companies that have been reshaped by the Internet, particularly in the US. It will continue to evolve towards being a resource that makes our lives simpler rather than being a series of applications.

Competitive research, successful Internet business models, case studies, and experience all make a critical difference in the planning stage of Internet marketing. Even if your strategy is to do nothing, it is worth deciding so. It is too late to ignore the Internet. You're at a disadvantage if you don't have a presence on the Internet. For establishing an online presence for your company, deciding what you want to do, how you want to do it, and how you'll know when you've met your goals Internet strategic planning is essential.

Internet strategic planning helps to identify your target audience and create realistic goals for your web site. Knowing your audience and what you want to accomplish with your Web site, helps in identifying the appropriate strategies to be utilized. It also helps to identify which pages are important in the initial development of your Web site. This saves you development time, money and helps to get your site quickly working for you.

Internet marketing can be very costly provided it is focused properly, and the Internet strategic planning provides that focus. The first step in any strategic plan is to setup goals you hope to accomplish with your online presence. The more information you have up front the better, as ideas tend to inspire other ideas. It's also important to know what you want the site to do for your company. Whether you want to provide service to existing and prospective customers or make money.