21st Century Quick Guide to Internet Advertising and
The Internet, although only a few years old as a commercialized
media has proven itself not only to be a very viable advertising solution but has
dramatically influenced the present conditions and future state of how we buy, sell,
communicate and obtain information. There are currently several option models to
promote your business or offerings. Search Engine Optimization (SEO), Banner or
Display Ads (CPM), Sponsorships, Direct e-mail, Cost per Click (CPC) and Cost per
Acquisition (CPA) models. Although any responsible planning most likely will develop
a Total-Mix and integrated philosophy at this time the CPC model has some immediate
benefits. In this venue you as the advertiser will gain almost immediate impact,
only pay if an individual clicks through to your site, thus giving you potentially
targeted traffic looking for what you have to offer. The statistics that can be
captured are invaluable in determining ROI and analytics for future business planning.
Like any other marketing solution there are winners and losers in this game. What
makes it even more challenging is that the rules and opportunities can change monthly,
so it is critical for optimum performance to have internal staff that is intimate
with the industry or work with a value add consultant that can guide your company
responsibly through the process.
* Please Note: The following listed entities are not implied
endorsements by the Coach, but rather supplied in this guide as reference sources
on subject matter to possibly benefit your situation and help you save time in doing
so. Information listed below is deemed to be reliable. Please check with provider
for current offerings.
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