21st Century Quick Guide to Internet Advertising and Integration

The Internet, although only a few years old as a commercialized media has proven itself not only to be a very viable advertising solution but has dramatically influenced the present conditions and future state of how we buy, sell, communicate and obtain information. There are currently several option models to promote your business or offerings. Search Engine Optimization (SEO), Banner or Display Ads (CPM), Sponsorships, Direct e-mail, Cost per Click (CPC) and Cost per Acquisition (CPA) models. Although any responsible planning most likely will develop a Total-Mix and integrated philosophy at this time the CPC model has some immediate benefits. In this venue you as the advertiser will gain almost immediate impact, only pay if an individual clicks through to your site, thus giving you potentially targeted traffic looking for what you have to offer. The statistics that can be captured are invaluable in determining ROI and analytics for future business planning. Like any other marketing solution there are winners and losers in this game. What makes it even more challenging is that the rules and opportunities can change monthly, so it is critical for optimum performance to have internal staff that is intimate with the industry or work with a value add consultant that can guide your company responsibly through the process.